Business & Education

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One of the enduring myths about technology is that it changes the basic nature of things, whether it is how you spend your leisure time or how you do business. In fact, the principles of both leisure and entrepreneurship have really never changed. The tools we use to accomplish our goals, however, have changed dramatically.

Take for example the idea that, in business, you want to reward your loyal customers. This did not take a new computer or software to figure out. What the right software can do, however, is pore over a few thousands client records a whole lot faster than you can look at spreadsheets. What you then do with the results is similar to what your father would have done – just a lot faster.

Companies use all kinds of incentives, like bulk buying and buyer rewards, to increase sales in existing markets by leveraging insights into customer buying patterns. One of the best ways to get a handle on what your customer records really tell you is by using a CRM System (also known as Contact Management Software).

With CRM, you can also tailor specific offers/ incentives to individual clients, avoiding more generic and ineffective messages. This can be done through the insights you gain into customer preferences, attitudes, payment habits and response to various marketing efforts. Tabulating all of this by hand, using a spreadsheet, or even by using off-the-shelf database software, would be grueling. Fortunately, there are CRM (Contact Management Software) tools that you can use for immediate benefit.

A fishy example

If you sell seafood to restaurants, say, you would have perhaps hundreds or thousands of customers, all with different histories. If you consider customers with a history of buying halibut, you can bet they will probably be buying more, and on a regular basis. But it may be that they are also interested in other fresh seafood, and you already know that they are the sort of folks who want their seafood as fresh as possible, right off the dock, if possible. If you customize your sales efforts and mine your customer data, you can identify new opportunities, as well as bring existing ones to new prospects. It all comes down to knowing how to learn from your data.

If you do it right, customized sales and marketing efforts will build customer loyalty at the same time that it helps to increase sales – top-line growth. You can use a variety of methods, as you always have (one hopes), from shopping-cart methods to direct mail and e-mail blasts. The right Contact Management Software (CRM) will allow you to slice and dice your customer records, as they say, to look at things in new and different ways. In addition to following your good hunches and using time-tested methods, CRM software can present things in such a way as to give you entirely new ideas. As long as you are open to change, and willing to think differently, you can continue to innovate.

Mining the data

Of course, many variables affect company sales efforts, and CRM alone is not the magic bullet. A good CRM (Contact Management Software) system will support your efforts, even spur some creative thinking, but it cannot bring success at the push of a button. You need to put some thinking into how you will mine your individual customers’ purchasing histories, and devise ways to use the information to customize sales appeals and offer customers new reasons to buy from you (as well as reinforcing the existing reasons). Whether you end up contacting and informing the customer via e-mail, phone calls, direct mail or personal interaction, you will have new things to offer and new, better deals for their unique situations. It all flows from the knowledge you have obtained and saved in your CRM, so now it is merely a matter of getting to it.

This does not have to involve a ton of work, but it will take some creative thinking to do it best. You already have the information, and if you are already using some sort of software tool (whatever it is called), you have the ability to track and analyze your customers’ behaviors. If you do not have a solution in place, there are CRM packages that will do the job for you, and they do not have to be all-encompassing, company-wide, top-down solutions that will force other changes you don’t want to make. Simple, straightforward CRM tools have everything you need to mine your customer data and find the top-line growth that is hiding among the bits and bytes of information.

Bottom line

It is always a good idea to focus on increasing your sales in existing markets, as well as developing new prospects and customers. They are both business growth strategies that will bring you additional sales and profits. Remember the old saying, that one regular customer is better ten one-time buyers (or more). You should do what you can to customize your approach to every customer you have, and using a solid, straightforward CRM (Contact Management Software) solution is the way to do it.

Everything has changed with the way that people move and store data. USB drives have become an essential method of moving our reports, presentations and video. Gigs and terabytes of information can be carried in more compact forms. As computers get smaller so will the devices that can hold our information.

Prices have come down on these devices in comparison to the prices of less than a decade ago. A one gig drive use to cost six hundred dollars. Now most drives that are over sixteen gig will sell for around fifty dollars. Some external drives that can hold a terabyte of data sell for under two hundred dollars. This is certainly an exciting time in the area of technology.

Computers are becoming smaller and people and programs require more storage space. The easiest way to store data, outside of a computer, is by using one of these external devices. They are really an important way to back up data also.

With a small program that is sometimes loaded on a flash drive, these drives can be used as extra memory. The program forces the computer to see the storage space as memory. This improves the overall performance of the computer.

Most people now have a need to carry around information with them. Schools have nearly made it mandatory to have an external drive to store papers. This has lightened the load of physical objects a student has to carry. This makes it a lot easier to both carry around large presentation as well as turn in papers in an electronic format.

In the area of business, it is essential to be able to move data swiftly. Presentations can now be carried on a single flash stick. This has become a great benefit in both backing up data and demonstrating presentations. Anyone can use and benefit from using these USB drives.

USB drives are relatively new and can be used for so many things. If you have a laptop, and you want to get onto the Internet, you install an Internet air card into it, and you have Internet access almost immediately.

Memory sticks and memory cards hold a vast amount of information. You can literally store several movies on them. And the memory card holders that your card slips into can use one or many different types of memory cards. The next time you shop for one of these, you would be wise to purchase one that accommodates different memory card types. Most likely, you will purchase a different one at one time or another.

You can store thousands of pictures on the cards, or the stick. It will almost seem like your storage on one of these is unlimited. But be careful not to misplace them, they are so very small.

If you keep your drives, memory cards, and even batteries in one holder, you should be able to retrieve any of them without loss. Sometimes they can be held in a small plastic container, giving it a little more weight, but not much. You just need to be careful not to lose them. It is always wise, of course, to back up your data, photos, music, and so on, onto another card or CD, which does not leave your home.

In the 1980s, storage was kept on disks that were actually floppy, and that is why they were called floppy disks. At one time, these floppies were ten by ten inches large, and they were pretty inconvenient. Then they came out with five and a quarter inch diskettes, and then the three inch hard disks that held about a megabyte and a half. It seems so long ago now.

We have grown to need much more storage of information in our lives. And luckily the storage units that are placed in our USB drives are smaller and smaller. Perhaps in the future, they will only be a chip that we carry under a fingernail, but it had better be secure so that we do not lose it.